Real time reactions to live events and video content via mobile and web apps.

Omnicom’s research and communication strategy company, Maslansky & Partners, needed a digital solution for dial testing and interviewing large samples of respondents. So we conceived and built SquareOff – an instant response mobile web technology that collects and analyzes moment-by-moment feedback for any video program or live event. PR Week’s Power To The People conference billed it as “an interactive tool for the transparent age.” Nice. We like transparency.